The Psychology of the Progress Bar

Taige Zhang

Last week, I wrote a guest blog post for KISSMetrics. It’s about the power and psychology of the progress bar. Here’s an excerpt:

Can you get your users to do something simply by asking them to do it? If so – congratulations! You have some awesome users :)

Most of us aren’t that lucky. As a matter of fact, asking our users to do something, sometimes has the opposite effect!

There is a usability feature called a completeness meter that is employed by companies like Google, LinkedIn, and Box. These types of progress bars inform users of how close they are to completing a set of tasks by showing percentages of completion along the way.

You can read the full article on their blog.

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